![]() ( Laughs.) I don’t know what to say! It’s just super confusing. There’s a lot of things going on as to why it might not have done as well as we all hoped. As I was joking with a friend of mine, it’s an entertainment delivery system. I’ve screened the film a lot of times now, and it always screens really well. It’s almost like people don’t know what’s good for them. And as someone who makes comedies for movie theaters - or did until, I guess, this weekend - I love seeing comedies in movie theaters, and people do. ( Laughs.) It is very strange just because the movie is so much fun. STOLLER I can’t say that I’m happy with how the movie performed. What’s your take on all the debate that’s surrounding the movie and its release? Truly, we should have been spitting on each other. GUY BRANUM But Don’t Worry Darling’s chatter turned into box office. If I would have guessed which September release would get the most Twitter chatter, I would have assumed Don’t Worry Darling. ![]() I’m sure that they thought they were making the best choices to get this film to the most people.”ĭuring separate phone calls with THR, Stoller and Branum shared their thoughts on why more people didn’t buy a ticket on opening weekend, whether comedy still works in theaters, why the sense that big-name stars are needed to sell rom-coms doesn’t necessarily make sense and what’s next for similar projects. “I don’t entirely understand the way that giant corporations make decisions. I was very vocal about what I thought they needed to be doing for community outreach,” says Branum, who adds that Stoller, producer Judd Apatow and others involved in the creative process appreciated his pitches. I pitched ideas for taglines that were not used. ![]() “I pitched ideas for posters that were not used. It’s not like he said something that was a lie or incorrect.” As for Eichner’s tweets, Stoller says data confirms the assertion: “Gay men are the only people who saw the movie. “It’s very confusing and a bummer,” Stoller says about the opening. 30 release, Stoller tells The Hollywood Reporter that he and the rest of the team remain proud of the film, as does Universal Pictures, and that it’s unclear why moviegoers didn’t support the project in its opening weekend, given the promising testing scores. Instead, the conversation has focused not only on its inability to find an opening-weekend audience - it opened in fifth place at the domestic box office with $4.8 million - but also on Eichner’s remarks about the film, both in explaining prior to release why he felt it was different from previous queer streaming projects (leading to a response from Fire Island star and writer Joel Kim Booster), and his tweets afterward assessing that straight viewers “ just didn’t show up.” During a New Yorker Festival event, Eichner addressed his tweets and emphasized his belief that homophobia was one factor in the soft opening, while also acknowledging that it was a “big swing” to give a wide theatrical push to a rom-com without major stars. 'Freaky' Director Blasts Studios Over Day-and-Date Releases Amid 'Halloween Ends' Launch: "It Destroyed Us" ![]()
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